Challenging Economies Need Innovative Solutions

Every place has a story to tell and a legacy to become. One that changes the way people think, act and feel about their everyday lives. Places, like products, endure lifecycles that grow, evolve and mature. They adapt to unpredictable consumer trends and market conditions. But ultimately, great places reflect a strong connection between people and experiences.

And what keeps a destination thriving is one that can sustain and power forward in times when there are more questions than answers. Sustainable places are ones that provide the smartest solutions for the way people live, work and play. There will always be a need for “home.”
It’s how we define it, build it, deliver it and experience it that creates that legacy.

In today’s economic roller coaster, we know that poses new challenges. Capital, lending and investors are scarce. Consumers have been influenced by a multitude of pressures, forcing them to rethink purchasing decisions, lifestyle changes, spending habits and overall attitudes toward “must have” and “would like to have.”

This holds very true in the purchase of real estate. There are many factors in play now. Where we used to manage extreme demand, we find ourselves managing “extreme choice.” This concept simply means that people have more options than ever. More innovative resources to tap into. More messages that influence public perception. More knowledge to form opinions from. And more time to make an informed decision.

In times like these, we need to ask the right questions:

What makes our product different, unique and sustainable?
How do we market the right message to the right audiences?
How do we identify opportunities to generate the highest qualified leads?
What sales strategies can we adopt that yield the highest conversion rates?
How do the built and social programming environments add real value?
How do we leverage the importance of brand as a value proposition?

PlaceMake Consulting (PMC) was established to help companies build a strategic platform to answer these questions and develop sustainable real estate offerings that create viable business and investment opportunities with long-term value.